Mars New Zealand Limited v Roby Trustees Limited - SC 74/2012

Civil – Intellectual Property– Trademarks – Trade Marks Act 2002, s 17(1)(a) and s 25(1)(b) and (c) – whether the Court of Appeal failed adequately to consider the ambit of the reputation in Mars’ “ OPTIMUM” brand in determining whether registration of Roby Trustees’ “Optimise Pro” brand would be likely to cause confusion for the purposes of s 17(1)(a) – whether the Court of Appeal erred by equating its test under s 17(1)(a) with those under s 25(1)(b) and (c) – whether the Court of Appeal incorrectly determined the principles applicable to fair and notional use and imperfect recollection in comparing the two trademarks under s 25(1)(b) – whether the Court of Appeal erred in its analysis of the likelihood of prejudice to Mars’ interests under s 25(1)(c). [2012] NZCA 450  CA 30/2012